Monthly Archives: June 2010

JOHN MANAGER. Confessions of a Spanish executive.

I am self-indulgent; I think I am the ideal executive although my bosses are not. It is not a question of false modesty, but I know I am with the winner team.
I am deeply optimistic about the crisis; I do not know why we have to worry so much. I admit that I feel optimistic [...]

Civil Servants. New Civil Service Management or “Please, come back tomorrow”

What is the public administration purpose?  Why is the current situation with civil servants happening in Spain?  What will happen with this economic sector in the future?
I have just taken part in the Seminar of High Management at University (Jornadas de Alta Dirección Universitaria) organised by the Innovation Department of Universidad y Empresa, under the [...]

How much is my brand worth?

One of my clients has sent me the main three brand assessment researches in the market:
The Brand Finance® Global 500 – 2010, carried out by Brand Finance. www.brandfinance.com
 Top 100 Most valuable global brands 2010, carried out by Millward Brown Optimor. www.millwardbrown.com
 Best Global Brands 2009, carried out by Interbrand. www.interbrand.com
He wanted to know what my opinion [...]

We are friends, not just partners. Chinese investment in Spain.

My first business experience with a Chinese company has been completely satisfactory –the four days we’ve been with them in Shanghai and Beijing making contacts and looking at some business opportunities have been very beneficial. After meeting personally and seeing how they behave as hosts, I have learnt three things: 1. The word “business” has [...]

Peter Pan’s Black Swan and the DIG model

I refer to the already-classic “Hidden in Plain Sight”, by Erich Joachimsthaler , http://www.vivaldiblog.com , a book which told us that, after many years of work and experience, whatever the size of the market or kind of organisation and company, the brightest, best and unbeatable opportunities are there, just before our eyes. It is just [...]