We are starting off the year with the news that we will have to pay more taxes–we should have seen it coming even though they said that it wasn’t–and with a hangover, since most of us did not win the Christmas lottery. These two circumstances will not help us get included some day in the [...]
Author Archives: Felipe Santiago
The 200 richest people in Spain and the lottery. A cradle for entrepreneurs?
1 February, 2012 – 4:47 PM
Internet employment offers. Recruitment 2.0 & Beyond coming.
2 January, 2012 – 6:41 PM
In my opinion, it’s now in style to speak of recruiting 2.0. Basically, it is a new form of combining supply and demand by using the advantages of the Internet. The selection has really changed a lot lately, and the famous notebooks we headhunters used to carry, filled with years of contacts, are now worthless. [...]
For you, what is the most innovative businessmodel, and why? From the case of Guaranteed Work
to that of Taxi Online via Breads and Plants.
2 January, 2012 – 6:32 PM
Today I got a question on this post through LinkedIn. At first, my thoughts went to an academic response, but they later changed to what I really notice about innovation. I believe the most innovative business model is a disruptive one, meaning one that facilitates things hard facts and/or ideas, thoughts, soft sensations that are [...]
The new MARKETING MIX, the 4 D
13 October, 2011 – 1:13 PM
The current management of the Marketing Mix, which appeared in 1953, took us from the 4 P (Product – Promotion – Position – Price) of the ‘60’s to the 4C (Consumer – Communication – Convenience – Cost/Benefit) of the ’90, and now we have to move on to the 4D. (Differentiated solution – Dialogue – [...]
Do you want to be one of GROUP C? 10 ingredients to achieve this.
23 September, 2011 – 2:08 PM
With the situation in the markets, and especially the labor market, the companies that are hiring (or making internal promotions) have changed the requirements that they ask of candidates who are going to form part of group C (CHIEF). It is not that before they did not ask for these, but rather that if previously [...]
SEPTEMBER 2011
23 September, 2011 – 1:59 PM
Wow… what a scenario to come back to after vacation, I haven’t slept well in days, and I am beginning to have nightmares in pesetas instead of dreams in euros, really frightening, what times those were and what a scenario we have before us today:
A stock market that inspires fear, where large and small portfolios [...]
10 pieces of advice for the manager 2012
18 July, 2011 – 6:21 PM
1. WHY NOT? Adopt an attitude that does not question your possibilities nor those of your company. The ideas that you have can be carried out, believe it. Seek people who have this attitude in your organization. Create a company with a “WHY NOT?” ATTITUDE.
2. SERVICE AND MORE SERVICE. Add layers of service to your [...]
Three NO’s: There is no understanding, there is no confidence, and no money.
10 June, 2011 – 9:09 AM
I remember that in the IESE Business School back in the 90’s they explained to me the virtues of financial leveraging as a model for growth. The exploitation of this model is what has brought us to the point that in Spain in 2010 only 1 of 2 small and medium-sized businesses obtained the credit that [...]
TOO BIG TO FAIL
9 June, 2011 – 1:33 PM
The first time that I heard this expression was on the lips of Mario Conde at a conference, and I imagine that he knows a lot about this. This expression is used to define the relationships and mechanisms that some institutions, basically financial institutions, have with the economy, so that actions taken against them produce [...]
I’m over 50…what about it?
25 May, 2011 – 9:11 AM
They told me in the course of a personnel selection process: “Felipe, the candidate is more than fifty years old, and at this age managers are generally looking for someplace to retire.” WELL I DON’T AGREE.
What determines a person’s capacity for a job is attitude and motivation: people who were tired already when they were [...]