Author Archives: Felipe Santiago

BANKIA. The Alphabet Game.

I don’t know who is responsible for Bankia’s current situation, the people who thought it up, those who induced to it or those who channeled it. What is clear is that the investor who responded to Bankia’s IPO received bad advice, he has lost part of his savings. According to the experts, roughly 400,000 people [...]

CAN WE CREATE 1 MILLION JOBS IN SPAIN?

Why not? This is my suggestion, if each of us believes that it is possible and we begin to contribute ideas with an attitude of achieving this, why not? In recent month we have received more search requests for professionals in the tourist sector than in other fiscal years. This is good news not only [...]

LAND WITH WATER. The next opportunity?

If an investor would ask my advice about the next asset to acquire, I would not doubt it: land with high levels of groundwater. I am aware that rural land in Spain is devalued as a form of investment, but I would recommend that anyone who owns real irrigated land and not land with transferred [...]

SPANAIR : The misunderstood game of lines

With the news of the end to the operations of the airline Spanair, the dream of having a company under the Catalan flag with a hub in Southern Europe that could compete with Madrid and/or Rome is over. This case will serve as an example to demonstrate that it is indispensable to know the business [...]

How will 2012 go in Spain?

The 4 horsemen of reactivation are: financial stability, control of spending/balanced budget, economic growth and confidence. Which is the first? This is the question that we ask every day. In most cases the answer is limited to indicating that it will be an unpleasant and difficult year, without going into much detail. We have the [...]

The 200 richest people in Spain and the lottery.

A cradle for entrepreneurs?

We are starting off the year with the news that we will have to pay more taxes–we should have seen it coming even though they said that it wasn’t–and with a hangover, since most of us did not win the Christmas lottery. These two circumstances will not help us get included some day in the [...]

Internet employment offers. Recruitment 2.0 &

Beyond coming.

In my opinion, it’s now in style to speak of recruiting 2.0. Basically, it is a new form of combining supply and demand by using the advantages of the Internet. The selection has really changed a lot lately, and the famous notebooks we headhunters used to carry, filled with years of contacts, are now worthless. [...]

For you, what is the most innovative business

model, and why? From the case of Guaranteed Work

to that of Taxi Online via Breads and Plants.

Today I got a question on this post through LinkedIn. At first, my thoughts went to an academic response, but they later changed to what I really notice about innovation. I believe the most innovative business model is a disruptive one, meaning one that facilitates things ­hard facts and/or ideas, thoughts, soft sensations that are [...]

The new MARKETING MIX, the 4 D

The current management of the Marketing Mix, which appeared in 1953, took us from the 4 P (Product – Promotion – Position – Price)  of the ‘60’s to the 4C (Consumer – Communication – Convenience – Cost/Benefit)  of the ’90, and now we have to move on to the 4D. (Differentiated solution – Dialogue – [...]

Do you want to be one of GROUP C? 10 ingredients

to achieve this.

With the situation in the markets, and especially the labor market, the companies that are hiring (or making internal promotions) have changed the requirements that they ask of candidates who are going to form part of group C (CHIEF).  It is not that before they did not ask for these, but rather that if previously [...]