From “Don’t ask don’t tell” to “Follow the Legion!”

While in the USA, they seem to have overcome and repealed the notorious “Don’t ask don’t tell” policy, here in Spain we are discussing the still-to-be-passed Law on Rights and Responsibilities of the Members of the Army in a context of severe budget cuts for Defence expense in 2011, with a total of around 6,900 million Euros cut and 16.4% less budget for investments, especially the one aimed at modernising the army.

The Spanish Defence Industry is living convulsed times, just like the rest of the sectors, and this is making it turn their eyes to exports as the only way to survive and concentration as a way of continuity. The old Compensation Agreement which was signed between Spain and the USA at the purchasing of 72 F18 fighter jets in 1984 ended in 1996 and the subsequent International Cooperation Agreements for the purchasing of Defence goods helped Spanish Companies get a level of development that has turned Spain into a main actor at international defence markets. Read More »

Is it possible to predict the future of our business

with Twitter?

After the predictions of the monkey at the Wall Street Journal, the Big Mac index, the extreme moves some make in “biodynamic agriculture”, quantum physics forecasts and the predictions made by the Spanish Government, the IMF and the Spanish OCDE –all of which were rather wrong, one does not know who to go to in order to have the future of his business read. Last acquisition has been “Twitter Mood Predictions” by Johan Bollen (http://arxiv.org/abs/1010.3003) which seems to be able to predict, with chances of being right of 87.6% the daily ups and downs of Dow Jones Industrial Average following the mood of the participants in the social network Twitter. The Spanish version has not come up yet but I have no doubts that we will have it very soon. Read More »

Goodbye BRANCH DIRECTOR; Hello LOW COST

BANK

Savings Banks are in the eye of the storm; I personally think they had their role in the past but now they have to change with the times. Currently, there are 12 mergers going on in which we have 38 out of the 45 Spanish Savings Banks, not including one of them which has been placed in the Spanish Fund for Orderly Bank Restructuring (FROB). I do not intend to debate whether they are / were unfair competition in the finance sector or they have been / are the finance branch of political or power groups which did not pay all their dues and used money under the table. What is clear is that this model is already over and a silent tsunami is closing in. This is going to affect, so far and according to certain researches, some 15,000 employees; no more and no less. With the extra time up until 31st December 2010 for Savings Banks to be able to enhance their equity through the FROB, they were given an extra boost which is about to expire and which inevitably leads to some restructuring, unavoidable in this sector, where Protection Institutional Systems (SIP) are playing an important role in the way towards Savings Banks capitalization and its turning into banks. Read More »

Sport sponsorship as a State Affair

From China, they confirm how important it has been, in terms of knowledge of the brand “Spain”, the fact that our National Football Team has become World Champion.

This fact makes us gain respect and makes us stand out from the group of countries which try to attract Chinese investors. This may seem a simple point, but if a company wants to distribute something in China, it has to stand out and make a real difference. Yes, just like in any other country, but even more in China, since the complexity of the communication there makes distribution go through many bottlenecks, alternative channels as well as formal and informal communication which makes any marketing strategy be completely different from those of western countries. This is why it is so important for the brand “Spain” to become popular, since it will also cover our economy.

Look no further: last weekend, the Prince of Spain highlighted in Cheste (Valencia) how important it is for the image of Spain the triple World Championship that Spanish motorbike pilots have had in the Bike Racing Championship this year. Read More »

7 DAYS, 7 IDEAS

Every week is different and every week provides us with new ideas and new situations which enrich us: it is up to you whether to make the most of these situations or not, but you have to be aware to catch them. The day-to-day activity of this week had different issues in store waiting for me. On its own, all of these issues could become subjects for us to talk about, especially when it comes to situations that affect management at any company, but I have decided just to highlight some details taken from all of them in chronological order.

DAY 1: TROUBLED WATERS

That is the thing about having dinner at restaurants which are fashionable amongst executives and businessmen; even if you do not want to, you take part in amazingly interesting conversations. This is what happened to me the other day at El Paraguas Restaurant in Madrid. At the table next to me, there was a group of businessmen who, I could easily overhear because their voices were pretty loud while discussing about the current crisis ups and downs and its effects on their businesses. They were owners and executives of manufacturing companies and, not on purpose, of course, they catch my attention when they talked about the ever-trendy subject: the Distribution CHANNEL; always an element to ponder and a subject which raises the craziest ideas at Business Schools since, depending on your teacher and his approach, it may not sound too familiar to most of us, and our comments would always be funny and brilliant. The conversation I overheard was basically about “if you want to survive, you have to share your profit margin amongst the whole marketing line. It is not enough for the distributor to make a certain margin or for the dealer or the fitter to deliver it, but the margin in the whole production chain must be shared out and must be transparently done amongst the whole of the people taking part in it. If we do otherwise, what we have built over a period of many years would be brought down in a couple of years like this one”. Taking this into account, and I would like to apologize in advance just in case any of my companions at the table is reading this, I could no less than asking my table neighbours to take part in the conversation. Obviously, these people already knew that the use of distributors, one of the possible strategies of the marketing process, reduced operational costs, and it gave access to big economies as well as economy of agglomeration and you placed your products next to the buyers, but they did not know how to answer the question: where do we have the margin left and why? The answer lies in cooperation, not in the competitors, in the value chain, from head to toe and the other way round; all of them are partners. These times are not suitable for useless competitors; so it is better for all the people taking part in the process to feel involved so the channel does not break and we can divide the profit margin in an equitable way. I am not sure whether these executives applied this idea afterwards, but I believe they all wanted to survive, despite the fact that they would need high doses of transparency and delegation, which the market had not in store for them until now.

DAY 2: DIVERSIFY JUST IN CASE Read More »

My whole life has been a day late and a dollar short

What is it that makes us carry on with a project or a business idea? The most usual answer is the fact that we strongly believe in our project, we believe it will be successful despite all odds, despite all saying the opposite. Most of us cannot evaluate whether that project we wanted to launch would have been successful or not, since most times, those projects die even before having been born. I am not going to talk about those projects that were never born, but I am going to comment on some business ventures which were successful indeed because of the will and the drive of a stubborn visionary who forecasted the market’s evolution. And I am also going to comment on some other people who failed because they got there too early with regards to what the market needed at the time. I once heard the President of the Spanish food company Casa Tarradellas say that, had he not been the owner, he would have been sacked at every single one of the projects his company launched in recent years and which have led the company to a turnover of €580 million in 2009. In all previous market researches, carried out by consultants and experts, nobody saw how those projects could get into the market successfully, and this was also confirmed in the first few years after having been released, when the projects did not make the profit he expected. In spite of this, Tarradellas did not quit these projects, which were against what the market seemed to need at the time and were against the experts’ approval. The projects included the first use of an individual glass for pâté packing in 1987, the marketing of sliced cold meat in 1990 or, more recently, the launching of refrigerated pizzas, which, caused problems to the Spanish leader in the pizza-delivery market, Telepizza, and which amounts for 80% of the market share for this kind of product in Spain. Read More »

4 messages to sort unemployment out

In the last two weeks, I have had several interviews with different entrepreneurs. Their projects range from a pharmaceutical-products-distribution company to a physiotherapists’ private clinic or a cake-manufacturing and home-distribution company among others.

Some of these projects have been “cooked” at Business Schools and others have not, but there is a detail common to all of them: the (obsessive) minimization taken to extremes of the number of workers to be hired. However, this common fact is not new. For instance; in an operation that we were about to close a couple of years ago, a venture capital firm wanted to sell the Back-Office of a consulting company that dealt with applying for subsidies and getting all the necessary documentation ready for the clients who required their services. They wanted to keep the Front-Office. The first part was intensive in terms of hiring professionals and it was also widespread geographically, while the latter was just the passing of grouped information for the clients who monitored the subsidies and public contests services, for which they used all kinds of IT and the Internet as main tools, having a reduced the number of people employed. In other words; it was growing costs against decreasing costs; marginal unit cost nearing zero against marginal fixed costs or cost with staggered reductions, if you were witty in your management; any employees against none. Read More »

+ SOFT and – HARD = FUTURE

There is something we are not doing right and we must change that. It may just be that I come from the services sector and so I come from the business of selling knowledge and therefore I tend to go for the SOFT side of it. This is also where I believe we have to move towards and what we must place our bets on here in Spain as soon as we can. With regard to the HARD way… well: there already are countries doing it far better than us –what can I tell you about that? I do not want to pose any kind of doubt over the multiplying effect that public spending on infrastructure has in the economy: I just take this as a short-term or even, if you like, a medium-term solution. I am also aware that this approach, just because it is more immediate in terms of profits for the economic activity, is used by governments as a dynmising element to boost the economy. You can have a look at the stimulus plan to boost the US economy through improving infrastructures proposed by President Barack Obama. This involves spending an initial package of $50,000 million for the rehabbing and construction of motorways, railways and airports. Experts in Spain estimate this multiplying figure to be between 0.5 and 1 for every Euro spent on public infrastructure and 18 new employees hired, both direct and indirect, for every million Euros invested. Read More »

To beat post-holiday blues; SELF-MOTIVATION¡¡¡

When summer holidays are over, different studies and surveys regarding the so-called “post-holiday blues” always come up.  All these studies agree that this syndrome only has mild consequences which can affect around 25% of the workforce and they also agree that its effects disappear within the first week at work. It is just the required adaptation to a more demanding environment, to which we had not been exposed for some time.

What I find interesting from the previous fact is the use of this syndrome in order to disguise a lack of motivation at work. I now recall the book Bonjour Laziness by the French writer Corinne Maier. This book was a best-seller in 2004 in France just at the time when the 35-hour working week was established there, only to be changed in 2008 by Sarkozy. In this “lazy style” school of thought, the French writer said:

“At the end of the day, everything you do is useless, and you could be replaced by any cretin who happens to be there. Then, what you have to do is just work as less as possible, allocate some part of your time to sell and promote yourself, so you are not put at risk of being sacked if there is a re-structuring”. Read More »

My Darling Candidates: Tales of a Headhunter

Working as a headhunter, I have got to know a lot of people, I’ve worked with quite a few companies and I’ve made some good friends. It’s an enriching line of work and one that gives you a slightly different perspective on life: you are focused on people’s values, what makes them tick, their hopes and plans. Dealing with people means that every day is different, that you continue to learn and that each day is more fun than the previous one, even if the sector itself is not moving in such a positive direction in terms of business. It is my pleasure to share with you here some (if not all) of my experiences with candidates over the past couple of years, dusted down especially for the occasion: Read More »