Today I got a question on this post through LinkedIn. At first, my thoughts went to an academic response, but they later changed to what I really notice about innovation. I believe the most innovative business model is a disruptive one, meaning one that facilitates things ­hard facts and/or ideas, thoughts, soft sensations that are completely different, better, able to be extended to business, more accessible, more effective, more efficient, having a greater scope­ but, above all, simple and natural. According to the Royal Academy of Spain, it is the creation or modification of a product, and its introduction onto the market.

The previous may be somewhat theoretical. Being pragmatic and grounded, I prefer to offer some examples of what seem to me to be innovative examples to follow, and which do not necessarily cause big headlines:

Such is the case of Pedro Delgado and his company Aquaphitex, S.L., for its uniqueness and, in how a person without any formal degree applies a series of scientific investigations and converts them into a solution, and ultimately a company, that generates employment. I recommend watching the video on his web site, in which he explains his project/innovation. His company is the first in Spain to be dedicated exclusively to the specialized production of macrophyte plants for phyto-purification of waste water. The plants have a geomembrane system, that injects oxygen into water while simultaneously purifying it. Thus, besides purifying the water, it also regenerates it, but produces no odors and leaves very little waste. . (Note: Very admirable)

The case of the foreign London School of Business & Finance and its innovative way of making a service more useful. How? By guaranteeing a job after their training program has been completed. It seems so simple, but no business school does it. They have professional career services, but they never guarantee you a job. With the simple innovation of changing the final part of a service, i.e., how it is applied, they guarantee the objective of all users who choose to take a post-graduate course. They apply it to their Programas Trium (Note: this is a bold challenge to business schools in Spain.

Another simple case could be Daniel Jorda and his company Panes Creativos or as a neighborhood bakery seeing its business declining transforms itself into a bakery that, by applying innovation and tradition to the creation of something as simple as bread, first comes up with a unique product that the major chefs of Spain acquire, then later creates a service allowing every restaurant owner to think his bread is special, that it goes better with his kitchen, all that leading to an increase in customers that both steps produced for him in his old business. (Note: I recommend that you try it and you’ll understand why.)

Another, would be the case of the taxi driver of Oviedo (Spain) Rixar Garcia and his way of innovating by mixing something as physical as the transportation of passengers by taxi with Twitter“@taxioviedo” plus Foursquare http://taxioviedo.blogspot.com/2010/09/como-lograr-en-72-horas-que-medio.html, which has allowed him to improve his job level and the profitability of his business as well as become known for his innovative idea. (Note: Let’s see what new idea he brings us from his trip to the USA.)

In conclusion, innovation is within reach of everyone, whether by extending the way a product or service meets a need or by creating a new one for the purpose. All you need to do is think about it and decide to do it.

©Felipe Santiago

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    For you, what is the most innovative business

    model, and why? From the case of Guaranteed Work

    to that of Taxi Online via Breads and Plants.


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